I'm a Brand Supervisor helping Gatorade tell stories that don't feel like ads. From big TV spots to TikToks, I guide campaigns that capture raw energy, human moments, and the culture around sport.
"Great creative work doesn't come from 'decks' or buzzwords—it comes from capturing real energy."
Guiding campaigns that stick, supervising stories that connect
When Caitlin Clark was rewriting college basketball history, I worked with our creative team to celebrate her in a way that felt as unstoppable as her game.
We didn't want another highlight reel. Our team wanted a love letter to the way she plays—fearless, limitless, unapologetically herself.
I guided the campaign around that energy: crisp edits, sharp typography, and moments that let her confidence breathe. "We argued for 20 minutes about which Caitlin Clark three-pointer to use."
The spot hit when her hype was peaking, and it didn't just get views—it got texts, DMs, and posts from fans saying it captured exactly why they watch her. Supervising a Clio-winning campaign? That didn't hurt either.
She's already made history, but her story is just getting started.
Jason Tatum doesn't need an ad to prove he's elite. What our team needed to create was something that made recovery and hydration feel like part of his game, not a science lecture.
I supervised the shoot like we were in his rhythm—fast, deliberate, unstoppable. "Tatum walked in and dunked on the set crew before we rolled the first shot."
The line "Fuel to finish" became more than copy under my guidance—it turned into the through-line of the edit. People still tag the spot with their own pickup runs and training clips, which tells me our team's work stuck beyond launch day.
Jason Tatum featuring rapid rehydration messaging with specialized 5 electrolyte blend.
This one was tricky to supervise. "Is It In You?" isn't just a tagline, it's Gatorade's DNA. Bringing it back meant risking nostalgia fatigue—or worse, watering it down.
I guided our creative team to strip it back to basics: sweat, drive, and raw athletic grit. The modern twist was in the pacing—TikTok-speed cuts paired with high-contrast textures that felt as real as the athletes.
On set, I made sure the conversation wasn't about "how do we modernize the line?" but "how do we make it feel earned again?" That's why I pushed the footage to lean heavy on unpolished, imperfect moments. No glamour, just grind.
The reaction? Fans called it a "goosebumps" campaign. That's how you know our team hit it.
Everything about the game has changed, except for the most important thing: what you have inside.
Not every win comes from a Super Bowl-level spot. Some of my favorite supervisory work is guiding the smaller, day-to-day content that actually connects.
I helped select TikTok creators who weren't just athletes, but culture shapers—people who could make hydration trends feel as natural as a dance challenge. One creator shot a goofy "sweat check" skit that ended up outperforming polished posts. Lesson learned: audiences sniff out overproduction instantly.
My role was guiding the team: give creators freedom, but anchor them with the Gatorade voice.
"No one brags about banners, but they're still where attention lives."
I pushed our design teams for assets that didn't feel like corporate leftovers. Motion gave static assets a pulse. I guided copy to be trimmed to almost nothing—because no one wants to read a novel mid-scroll.
Under my supervision, we treated every pixel like prime real estate. Small wins—like a looping drip animation—ended up holding people's eyes just long enough to matter.
I help brands tell stories that don't feel like ads. As a Brand Supervisor, that means guiding creative campaigns for Gatorade—everything from big TV spots to the TikToks that sneak into your feed. I supervise teams, guide creative direction, and ensure every campaign captures authentic energy.
I've always been obsessed with sports and the way they inspire people. Growing up, I'd watch Gatorade ads on repeat, not realizing one day I'd be supervising the teams making them. When I'm not guiding campaigns on set, you'll probably find me on a soccer field or a snowboard.
Great creative work doesn't come from "decks" or buzzwords—it comes from capturing real energy. I believe the best campaigns feel earned, human, and a little imperfect. My job is guiding teams to find those moments and turn them into movements.
(Random human detail: I've probably watched Zidane's 2002 Champions League volley 300 times.)
Leading Gatorade account strategy and supervising campaign development across multiple product lines.
Advanced presentations and entertainment marketing for major Gatorade campaigns.
Client management and campaign execution across efficacy and superiority messaging platforms.
Los Angeles, CA
✌️ J